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If you are already using Google Ads campaigns to boost your business, you might be interested in Performance Max campaigns.
These new campaigns -considered the latest iteration to Google's smart campaigns- were first introduced at the Google Marketing Lives event on the 27th of May.
We will discover together the fundamentals of Performance Max campaigns. If you missed the conference, you can replay Google Marketing Live Stream on youtube.
In June 2021, Google announced the launch of its brand-new Performance Max campaigns. Included in Google’s project of full automation, these campaigns are automated to provide the user with a better experience. Google’s intentions are clear: maximizing your performance thanks to machine learning. It uses machine learning algorithms that will be able to make autonomous decisions. It will help you save both your time and increase your productivity, a much appreciated double-win.
Performance Max campaigns are at their beta stage. You can test them now for your business. All you need to do is fill in the form Beta Interest Form - Performance Max Campaigns.
Performance Max campaigns provide four exciting benefits for your business.
Performance Max can help you in so many ways. Whether you want to drive performance according to specific metrics or optimize your channel’s performance using machine learning, you can start a new campaign. That being said, Google suggests you should use them if you want to:
Some companies have already tested Performance Max campaigns. We regrouped the results that brands highlighted:
Need some advice about these campaigns?
By Emma Jeanpierre
01 Sep, 2021