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How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?

10 May, 2022

1 min reading

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the rising platform Tiktok. In less than 3 ...

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How segmentation helps you better personalize your UX ?

25 March, 2022

4 mins

You thought your brother’s wedding would be just fine…  But you ended up at the kids’ table (and you’re 35!). How could he do this to you? Did he hate you?...

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Is it possible to run profitable Ads campaigns without CRO

03 March, 2022

3 mins

Know how superheroes fly? Wings? Nitrous oxide propeller? Give in?  Well, we don’t know either. But what we know for sure is that in 2022, your Google Ads ...

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User testing: how does it work? Why should you invest in it?

16 February, 2022

3 mins

Your mother said she would test every single item of the product range you’re about to release. Is she well placed to do so? No. It’s a beard shaving kit. ...

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5 easy A/B tests to improve your conversion rates

10 February, 2022

3 mins

Ted sent hundreds of invitations for New Year’s Party but wonders why none get a positive response. Let’s see… The letters were more than 500 words each; w...

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10 best practices to create compelling CTAs on your website

03 February, 2022

4 mins

For last Christmas, you put on a great spread: 8 hours of cooking in a row! Nice one! The problem is, you were so obsessed with the turkey that you forgot ...

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3 best practices to optimize your landing pages and boost your Google Ads campaigns

28 January, 2022

4 mins

What’s the interest of launching a Google Ads campaign if you do not make your landing page worthwhile? Viewers will click on your basic CTA, end up on an ...

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Why did Better & Stronger launch a Conversion Hub?

24 January, 2022

4 mins

After her first interview on Facebook Pixels, Dariane Bergeron, SEA consultant at Better & Stronger, is coming back to give us all the details about he...

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How to combine your CRO and copywriting strategy?

24 January, 2022

3 mins

Another superficial marketing acronym? If that’s what you think, let’s make you change your mind. Simply put, CRO copywriting is copywriting that intends t...

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How to know if your bounce rate is too high? How to lower it?

20 January, 2022

3 mins

What’s the difference between you and your homepage? Give in?  Unlike your homepage, people don’t leave you within 3 seconds (and that’s a good start!). No...

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Better & Stronger helps you convert more thanks to CRO

27 September, 2021

4 mins

Virginie Dreyfus, our CRO expert, reveals why Better & Stronger CRO offers are essential to improve their clients’ conversion rates.     Today, we’re h...

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