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How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?

10 May, 2022

1 min reading

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the rising platform Tiktok. In less than 3 ...

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Build enhanced Lifetime Value models to increase your profitability

31 March, 2022

6 mins

Meeting of the minds. Why does the Lifetime Value (LTV) metrics really matter for your advertising strategy? Today, Ronan, Head of Data at Better&Stron...

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What the Hell is LTV and why is it important for your marketing?

24 March, 2022

2 mins

Do you remember that time when your friend asked you a so-called basic riddle? The answer seemed so obvious that you wondered why you were being asked this...

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Google Optimize in GA4: What's new? What are the benefits?

21 March, 2022

5 mins

Imagine you're about to have a drink on a terrace in the middle of Summer, it's hot, and the barman didn't put ice in your lemonade. Well, one can't go wit...

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How to optimize your paid campaigns for seasonality?

15 March, 2022

3 mins

We’re in March and you just found the best idea for your niece’s Birthday present. You will offer her this dolphin swimsuit she can’t stop talking about.  ...

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Sales landing pages: why are they essential for your e-commerce?

03 March, 2022

4 mins

You know that situation at Christmas, when you hope to get exactly what was on your wishlist but in the end, you open the gift and, surprise, it's not at a...

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Supporting Hotelissima's acquisition strategy to improve its profitability

01 March, 2022

1 min

In 2011, Hotelissima called on Better&Stronger to become a leader in tropical islands tourism. We helped them generate profitable and durable revenues ...

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Japan Experience doubled its revenue activating broad match and choosing target ROAS

01 March, 2022

1 min

Japan Experience chose Better & Stronger to help them seize business opportunities in the traveling industry. The travel company, specialized in Japan ...

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AST Groupe cuts their CPA by 10% thanks to Google's Auto-Applied Recommendations

01 March, 2022

1 min

AST Groupe chooses Better & Stronger to help them reduce the Cost Per Lead of each of their 170 agencies in France to maximize their results thanks to ...

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Aoste's Notoriety Campaigns Have A Strong Impact On Customers Ad Recall

01 March, 2022

1 min

Aoste has always been a reference in the field of charcuterie. Alongside their ongoing engagement-focused ad campaigns; they wanted to further challenge th...

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5 reasons to use bumper ads to succeed in your video campaigns

01 March, 2022

5 mins

Have you ever wanted to send a message to someone without being too heavy or boring? You didn't manage to find the right words or phrase them correctly? So...

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