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When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

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Better commits to the Parental Challenge

30 August, 2022

2 mins

For parenthood and blooming carrier to rhyme in harmony In Finland, parents are entitled to receive the äitiysvapaa and the isyysvapaa ( the mother and the...

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The end of cookies? Google gives third-party data 2 more years!

08 August, 2022

2 mins

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third...

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Start by adding Doing nothing on your to-do list

01 August, 2022

2 mins

5 reasons to do nothing this summer Far niente, oisiveté, niksen, relax, ocio, … every country has its own translation for ‘doing nothing’, but each associ...

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How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?

10 May, 2022

1 min

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the risi...

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Hotelissima improved their closing rate by 2 points thanks to segmentation and personalized emailing campaigns

22 April, 2022

1 min

Early 2022, Hotelissima wanted to increase their closing rate between their open quotes and bookings to boost the overall revenue. Success wasn’t lacking: ...

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How to dispel the worst marketing teams' fears of data?

19 April, 2022

4 mins

Time to cure your data phobia How to overcome your marketing team’s fears of data? That is the question Sara Ougribe, our Data Scientist at Better&Stro...

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Build enhanced Lifetime Value models to increase your profitability

31 March, 2022

6 mins

Meeting of the minds. Why does the Lifetime Value (LTV) metrics really matter for your advertising strategy? Today, Ronan, Head of Data at Better&Stron...

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5 ways to build customers’ loyalty and create long-lasting relationships thanks to social media

31 March, 2022

4 mins

You’ve always wanted to catch butterflies. If only you weren’t that loud and clumsy, you could have come nearer to them. But look at your approach. Wheneve...

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How segmentation helps you better personalize your UX ?

25 March, 2022

4 mins

You thought your brother’s wedding would be just fine… But you ended up at the kids’ table (and you’re 35!). How could he do this to you? Did he hate you? ...

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