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Google Ads. They talk about nothing else... and for good reason!
Google Ads is a robust platform that allows you to directly reach your prospects through the search engine they use daily. With Google Ads, you can create campaigns that show quick results and enjoy an automated system that helps you save precious time.
But you already know that because your colleagues talk to you about Google Ads (formerly Google Adwords), and you know that other marketing agencies are using it, right? You are convinced that it would be a significant investment but have no clue about taking the plunge?
If you want to open a Google Ads account in an easy way, this article is for you.
You have already heard of Google Ads, but you wonder if it is for you?
The platform provides a massive quantity of tools that allow you to launch efficient advertising campaigns tailored to your needs. Here is the non-exhaustive list of campaigns you can conduct with Google Ads:
Want to know more about it? Browse our dedicated article: 3 reasons to open a Google Ads account, in which we give you more information about the benefits of Google Ads.
Whether you want to open an account for your online business or offline business, the process is the same. To open a Google Ads account, you will have to create an ad. You can always modify it afterwards. Here's a short tutorial to know how to sign in to a Google Ads account.
Add the following information: Google address, URL of your website. Then, click on “Continue”.
To launch your first Google Ads campaign, it’s quite simple. Click on the button “New Campaign”. Google will ask you to fill in the following information:
Don’t forget to save your brand new campaign!
To select your keywords, we advise you to do preliminary research on the trends and the content of the campaign you want to highlight to find the most relevant keywords that match with your business. Don’t forget that there are words that trigger your ads to appear.
The most effective way to find your keywords related to your business is with the Keyword Planner Tool available on Google Ads. You can then add them to your specific ad group. Once you have selected the right keywords, you will be able to bid; i.e. indicate the amount you are willing to pay per click.
You can also let Google Ads machine learning suggest the most relevant bid amount for your campaign.
It is not always easy to choose your bidding strategy: smart bidding, CPC bidding, CPV bidding… You may be lost in front of all those names and if you want to learn more about which strategy you should choose to reach your objectives, read more about bidding strategies.
There is no charge for opening an account. However, you will be asked to fill in your payment method to manage your campaign budget. Your payment will be debited as soon as your campaign gets activated.
Note: Google offers 100$ for the creation of your first campaign. How to benefit from it?
If you want to manage several accounts simultaneously, you can do so by creating a manager account. From this profile, you will manage your different movements quickly, and your various Google Ads accounts in a centralized way. The process is the same, you need to start the process for this page - Creation of a manager account.
Congratulations! Your account is now created and your ad broadcasted.
To access more advanced settings, open the settings and activate the expert mode. This mode will allow you, among other things, to have access to the Google Search, Google Shopping and Google Display interfaces. As you know now, Google Ads is an essential part of paid advertising and creating an account only takes a few minutes, so get started!
If you want to set up a paid advertising strategy, contact us!
By Emma Jeanpierre
08 Sep, 2021