Why are Instagram Reels powerful business opportunities?

18 Jun, 2024

1 min

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What are Instagram Reels? Where can you find Reels on Instagram? How long are Instagram Reels? What aspect ratio are they? Why do they have a high engagement rate? Don’t bother searching for the answers; there are all here.  

You can find Reels in the center of the Instagram bottom menu. You have no chances to miss it. If they made a grand entrance on social media, it is because the project, launched by Instagram in August 2020, was promising.

When Tik Tok became viral during the lockdown, Instagram thought of this new short video format so that creators can design entertaining videos competing with the Chinese social media, Tiktok.

What are INSTAGRAM Reels?

You don’t know them yet? Really? Let’s shift up a gear together. 

Instagram Reels are short videos of 15 to 30 seconds, full-screen, designed to be displayed vertically on a 9:16 ratio. They can last until 60 seconds, but it is not always advised as users may scroll if the content is not interesting enough to justify a 60 seconds-long Reel. 

How are they displayed on your user interface? They can find Reels:

  • Reels will appear in the order the algorithm thinks is the best on the dedicated tab at the center of the bottom navigation menu.

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  • Or, on the Reel tab of your business page, where they can find all the Reels you created until then. They only have to click on the “clip button”  to access your whole Reels library.

An Instagram Reel starts automatically when the user clicks on it and stops as soon as he either clicks on it again or scrolls. It is an easy taking in hand format that helps you create entertaining content for your audienceReels have a high impact on your engagement rate. They help your business reach out to new audiences and retain your customers.

What are the top assets
of Instagram Reels?

Reels are not stories. They are not IGTV or Tiktok either. They are way more than that. Knowing the assets of this format can help you determine whether or not Reels are more appropriate to your content.

Great and easy-to-create functionalities

To create a Reel, all you have to do is record and edit a short clip. Reels can be rapid to post if you do not edit them much, but editing is worthwhile as it keeps your audience entertained and helps personalize your content. At the moment of creating a Reel, some functionalities are worth being known:

  • Audio: add a song from the Instagram music library or your own audio. 

  • Hands-free: set a countdown to recording a short video hands-free. You can choose not to record video footage with the Instagram camera and upload your video. If you do so, make sure that the size is compatible with Reel’s format. 

  • Speed: slow or speed up your clip to make it last between 15 and 30 seconds. 

  • AR effects: add powerful effects and select layers available on Instagram free gallery. 

Also note that you can post Reels on your feed or only store them on your Reels tab. 

Multiply your business opportunities

Why are Reels interesting to build your business’ audience? Why do you need them to promote your brand? In other words, why is it worth your weight in gold? There are many ways to include Reels in your social media strategy:

  • Introduce your brand-new products. Showcase the product’s packaging and share tutorials. You can think of involving influencers. 

  • Share behind-the-scenes and Reels of your production. Your audience wants to know how the products are made; they want certainty about the quality of your output: bring them proof! 

  • Educate your audience with tutorials. Try clips of tips, FAQs, do-it-yourself videos… The opportunities to share content are infinite with Reels. 

  • Put your team in the spotlight. It will render your content more human and help your audience identify your core values. 

If you consider getting into Reels, think about tracking Instagram Reel analytics such as plays, likes, saves, shares, comments. Comparing your Reels’ performance can help you readjust your Reels’ strategy.  

How does it help
your business marketing?

Instagram is not only for private individuals. In early 2021, according to Instagram, there were more than 200 million business accounts on Instagram visited every day

How do Reels help businesses attract that much?

Increase your visibility

Thanks to Reels, you can appear on your audience’s Reel Explorer page if Instagram considers your content pertinent. The Reel page can be an exciting means to showcase your brand to new people with its prominent tab.

Create funny and engaging content

The content shared on Reels is permanent. Unlike stories, it will not disappear after 24 hours. Take your time to create and edit engaging content. There are many ways to personalize your Reel and make it entertaining.

Boost conversions

Shopping features can direct your viewers directly to your e-commerce website. An interesting solution to boost conversions. Do not neglect tutorials and unboxing. It is real added value for indecisive customers.

Reels on Instagram or Tik Tok?

With the dogged competition between Reels and Tik Tok clips, you may wonder why you should not give up on Reels. The Reel format is included on Instagram. If you already have an audience on this social media, it helps you retain and nurture your followers

Please do not underestimate the necessity of providing them with personalized and entertaining Reels. They have a high conversion rate. They help creators boost the engagement of their audience. Do you want to know more about how Tik Tok and Instagram Reels differ? 


By Emma Jeanpierre

14 Feb, 2022