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When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

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How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?

10 May, 2022

1 min

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the risi...

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5 ways to build customers’ loyalty and create long-lasting relationships thanks to social media

31 March, 2022

4 mins

You’ve always wanted to catch butterflies. If only you weren’t that loud and clumsy, you could have come nearer to them. But look at your approach. Wheneve...

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Twitch: the perfect platform to reach and interact with an involved audience?

18 March, 2022

4 mins

You don’t play GTA, League of Legends, or Fortnite? You don’t own a PS5, a XBOX One, or a Nintendo Switch? You’re more than 12 yo? But you’ve been growing ...

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Timberland gains visibility & consideration in the eyes of Gen Z, thanks to a unique gaming experience on Twitch

04 March, 2022

1 min

In 2022, Timberland approached Better&Stronger to overcome three key issues: telling their story in a cutting-edge way, targeting a young audience than...

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How to enter influence marketing with a bang in 2022?

01 March, 2022

6 mins

MEETING OF THE MINDS Today, Fanie, Head of Storytelling at Better&Stronger, and Nadine, our Account Director, are covering the topic of Influence marke...

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When to activate your influence marketing strategy?

24 February, 2022

4 mins

You thought Kim Kardashian's Instagram account could be a good springboard for your new skincare line but are disheartened by the $858,000 she asked for ju...

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Instagram Reels vs TikTok: what’s best?

22 February, 2022

3 mins

In 2020, Instagram launched Reels, a format of short videos that are often mistaken with TikTok’s format of videos. Similar on several points, those two fo...

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Why are Instagram Reels powerful business opportunities?

14 February, 2022

3 mins

What are Instagram Reels? Where can you find Reels on Instagram? How long are Instagram Reels? What aspect ratio are they? Why do they have a high engageme...

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Why do you need Twitter and Discord to launch your NFT strategy?

09 February, 2022

4 mins

This morning, your 15-year-old son told you that he just sold an NFT for $5 000 (lightweight, some are worth millions). Did he just earn $5,000 by selling ...

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3 reasons to externalize your social media strategy

09 February, 2022

3 mins

When you started building your house, you chose to go it alone. See where it takes you… The ceiling’s crumbling in your kids’ bowl of cereal, and your bath...

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