How to get better business insights with a data warehouse?
23 September, 2021
Why should you care about all that data? Why shouldn’t you let it rot deep in your shelf? Well, because you made 90% of the effort...
Stay tuned thanks to our Newsletter
Have you ever shared your screen on a client meeting, displaying a BigQuery table? It’s like talking about quantum physics with your three-year-old son. If he’s not Hawking’s descendant, we bet he won’t understand. Well, it’s the same with data presentation. The level of complexity and legibility of your data should always be considered when displaying your data dashboard to your clients or team.
Creating customized and interactive dashboards can be complex and time-consuming… but Google still has an answer! Google Data Studio is Google's free data visualization tool that should help you build appealing dashboards to make your data understandable.
What is Google Data Studio (GDS)? How does it work? Why should you use it? Discover it and much more in our article...
Launching impactful marketing campaigns is a thing, but reporting on why it was successful is something else. When you want to launch a campaign, you may want to know how valuable this strategy was.
The presentation of the results or of any other insights really matter: that’s why Google launched GDS in 2016. This free data visualization tool aims at:
We’ve been talking about reports and dashboards, but concretely: what does it look like? This is a sample dashboard, created with Google Data Studio that presents ACME’s results for a three-month period of time. What insights does it deliver?
This dashboard reports:
Note that this dashboard is just a sample: you can customize it to display other insights in different formats or colors… Feel free to build your dashboard to your liking.
First things first, you need to log into Google Data Studio. Then, it's time to create! You can either choose to duplicate and edit an existing dashboard (left screenshot) or start from scratch (right screenshot):
Discover templates in GDS report gallery. Connecting GDS with your data source is very easy: select the data set you want to connect directly in the tab “My data source”.
Here is the Google Data Studio tutorial to help you add data to a new report. This tutorial also gives you clear directions if you wish to:
What kind of data can you add? Well, data coming from any Google tool: Google Ads, Google Analytics, Search Console, Google Cloud Storage, Google Sheets… But not only! You can also plug Facebook Analytics or Adobe Analytics into your Data Studio.
If you start creating your dashboard from scratch, it’s time to pick the metrics you want to report on: depending on your topic, you can display more or less anything you want. Before you start plugging your data into GDS, define clearly the objectives of your report.
Here is a dashboard that you should use if you want to highlight the efficiency of your ads. There are plenty of customization options: you not only can personalize the content of your dashboard but you can also:
To choose only a few metrics, you should analyze them first and pick the most relevant. Your dashboard should never be an exhaustive presentation of all the data collected. Put yourself in your clients’ shoes: what do they want to know? What are the KPIs that matter to them?
You can invite people to either display or collaborate on Data Studio. If you want your team to edit your report, click the tab “Share with others” and select “can edit”. Also note that since no login is required to see a report, you can share it directly with your clients.
The time you spent creating your report’s template will be made profitable: it can be duplicated and modified endlessly. The diversity of pre-established templates will make you save so much time!
Not convinced yet? Let’s dig into both sides of Google Data Studio:
Google Data Studio could soon become your new favorite asset. Here are the 5 reasons why we can’t go without Data Studio to build special reports:
There might be some drawbacks you’d better know before starting using this tool:
Data Studio is Google’s free tool for data visualization. If there are plenty of other data visualization tools available in the market, this one beats the other on compatibility with other Google platforms. If you use Google Analytics, Google Ads or Google Search Console, you’d better take a look at GDS...
How to make great reports? Which information is better being shared with your clients? We’d be pleased to steer you and hear from your personal experience.
By Emma Jeanpierre
18 Jan, 2022