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Fresh news

When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

Data Fresh news

The end of cookies? Google gives third-party data 2 more years!

08 August, 2022

2 mins

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third...

Case studies Data

Hotelissima improved their closing rate by 2 points thanks to segmentation and personalized emailing campaigns

22 April, 2022

1 min

Early 2022, Hotelissima wanted to increase their closing rate between their open quotes and bookings to boost the overall revenue. Success wasn’t lacking: ...

Interviews Data

How to dispel the worst marketing teams' fears of data?

19 April, 2022

4 mins

Time to cure your data phobia How to overcome your marketing team’s fears of data? That is the question Sara Ougribe, our Data Scientist at Better&Stro...

Data

Why is BigQuery essential today?

28 February, 2022

4 mins

If you read our blog post on data lakes, some questions may have popped up in your mind. To refresh this topic: a data lake is not your next dream destinat...

Data

What is going on between the CNIL and Google Analytics?

24 February, 2022

2 mins

Let's clarify the facts first Until 2020, there was an equivalence (Privacy Shield) recognized by the European Union between the American and European legi...

Data

How to leverage your data with powerful Webanalytics tools?

23 February, 2022

4 mins

According to Forbes, 95% of businesses said that managing unstructured data is a problem for their business. This is not a surprise since most data we gene...

Data

Why should you care about Customer Data Platform (CDP)?

15 February, 2022

3 mins

To create impactful marketing campaigns, you need to know your customers as much as possible to make sure you’ll deliver them the product or the service th...

Data

Core Web Vitals : how to analyze the performance of your website?

08 February, 2022

2 mins

The statement of your Conversion Rate Optimization and your data expertise teams is without appeal: when users visit your website, if they face a bad exper...

Data

Understanding data from zero to third-party

31 January, 2022

3 mins

A great man once said, “your data is my data”... Wait, maybe it was “my data is your data”. How to get your bearings in this ocean of megabytes? Every day,...

Data

3 effective Google tools to monitor your Core Web Vitals

26 January, 2022

4 mins

“You should go spear-finding with data. You should not be throwing a net out into the ocean, pulling everything in and hoping your answer is in the net” on...

Let’s keep in touch

Think better

When Better & Stronger American dream comes true

The end of cookies? Google gives third-party data 2 more years!

Hotelissima improved their closing rate by 2 points thanks to segmentation and personalized emailing campaigns

How to dispel the worst marketing teams' fears of data?

Why is BigQuery essential today?

What is going on between the CNIL and Google Analytics?

How to leverage your data with powerful Webanalytics tools?

Why should you care about Customer Data Platform (CDP)?

Core Web Vitals : how to analyze the performance of your website?

Understanding data from zero to third-party

3 effective Google tools to monitor your Core Web Vitals

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