Think better

Want to brush up on your digital marketing knowledge or learn of the latest news?
Sit yourself down comfortably and get inspired.

Work together

How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?

10 May, 2022

1 min reading

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the rising platform Tiktok. In less than 3 ...

Read more

Hotelissima improved their closing rate by 2 points thanks to segmentation and personalized emailing campaigns

22 April, 2022

1 min

Early 2022, Hotelissima wanted to increase their closing rate between their open quotes and bookings to boost the overall revenue. Success wasn’t lacking: ...

Read more

How to dispel the worst marketing teams' fears of data?

19 April, 2022

4 mins

Time to cure your data phobia How to overcome your marketing team’s fears of data? That is the question Sara Ougribe, our Data Scientist at Better&Stro...

Read more

Why is BigQuery essential today?

28 February, 2022

4 mins

If you read our blog post on data lakes, some questions may have popped up in your mind. To refresh this topic:  a data lake is not your next dream destina...

Read more

What is going on between the CNIL and Google Analytics?

24 February, 2022

2 mins

Let's clarify the facts first  Until 2020, there was an equivalence (Privacy Shield) recognized by the European Union between the American and European leg...

Read more

How to leverage your data with powerful Webanalytics tools?

23 February, 2022

4 mins

According to Forbes, 95% of businesses said that managing unstructured data is a problem for their business. This is not a surprise since most data we gene...

Read more

Why should you care about Customer Data Platform (CDP)?

15 February, 2022

3 mins

To create impactful marketing campaigns, you need to know your customers as much as possible to make sure you’ll deliver them the product or the service th...

Read more

Core Web Vitals : how to analyze the performance of your website?

08 February, 2022

2 mins

The statement of your Conversion Rate Optimization and your data expertise teams is without appeal: when users visit your website, if they face a bad exper...

Read more

Understanding data from zero to third-party

31 January, 2022

3 mins

A great man once said, “your data is my data”... Wait, maybe it was “my data is your data”. How to get your bearings in this ocean of megabytes? Every day,...

Read more

3 effective Google tools to monitor your Core Web Vitals

26 January, 2022

4 mins

“You should go spear-finding with data. You should not be throwing a net out into the ocean, pulling everything in and hoping your answer is in the net” on...

Read more

The beginner’s Guide to Data Studio

18 January, 2022

4 mins

Have you ever shared your screen on a client meeting, displaying a BigQuery table? It’s like talking about quantum physics with your three-year-old son. If...

Read more

Are you left hungry for more?

Discover or learn more about our expertise

Let's chat