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The end of cookies? Google gives third-party data 2 more years!

08 Aug, 2022

2 mins reading

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third-party cookies this year, but ...

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10 exclusive tips to increase your engagement rates on social media

01 February, 2022

4 mins

“The Rock” has 266 million followers on Instagram and more than 5 million likes per post and you only have 1000? Really? If you don’t have his biceps, you ...

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Why is Pinterest an essential communication channel for your business?

25 January, 2022

3 mins

According to the Pinterest quarterly release of March 2021, global MAUs grew 30% year over, making this expanding platform a promising network to grow your...

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How to combine your CRO and copywriting strategy?

24 January, 2022

3 mins

Another superficial marketing acronym? If that’s what you think, let’s make you change your mind. Simply put, CRO copywriting is copywriting that intends t...

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5 good reasons to use influencer marketing strategy to increase conversions

17 January, 2022

4 mins

Want to boost conversion on Instagram? Want more followers? You don’t understand why your campaigns don't convert as much as you want? Why you lose that mu...

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How to beat the Pinterest algorithm?

25 November, 2021

3 mins

Why do you think that your Pinterest feed is full of itchy Christmas sweaters? (We don’t judge you; ours is full of striped Christmas socks). You think tha...

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My internship at Better & Stronger as a Web Copywriter - Brand content

23 November, 2021

2 mins

Emma comes back on her internship as a Web Copywriter at Better & Stronger. Student at EMLyon Business School, she joined the agency in June 2021 for 6...

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What budget to allocate to your social media strategy?

09 November, 2021

3 mins

People spend more than 2 hours on social media a day, and following the “Three-Second Rule”, marketers must catch their audience’s attention within these 3...

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Branding vs storytelling: what is the difference?

10 September, 2021

4 mins

You get branding and storytelling mixed up? Branding is an essential part of your communication strategy, and you most certainly use this term a lot.  Do n...

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How to create an efficient copywriting strategy to improve your conversion rates?

03 September, 2021

4 mins

Copywriting is often misunderstood. Some people mix it up with copyrighting, others with content marketing, brand content or storytelling, but it is none o...

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How does the Instagram algorithm work?

25 August, 2021

4 mins

When Instagram first launched in 2010, the news feed was organized chronologically. That means you would see the freshest posts first each time you logged ...

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