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When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

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How to improve your quality score on Google Ads?

24 November, 2021

3 mins

What’s the difference between Hermes and H&M, if not quality? (We promise we don’t have shares in Hermes). The frame of quality reference between both ...

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How do we help our clients expand their business abroad?

19 November, 2021

3 mins

Taking stock in 2021: what lessons did we learn from supporting our clients’ businesses during the pandemic? Lorena Sassman, Head of Performance at Better ...

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Cross-posting: do’s and don’ts

03 November, 2021

3 mins

Imagine that on Christmas Eve, you still miss two vital presents: your son’s and your stepmother’s. To save time, you start thinking about buying the two s...

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Pinterest Shopping: the new place to advertise in 2021

12 October, 2021

4 mins

“Pinners shop slow, and spend more”. We don’t set the world on fire; Pinterest did. What if we told you that giving your audience some space would drive be...

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How to open a Google Ads account in 5 steps?

08 September, 2021

3 mins

Google Ads. They talk about nothing else... and for good reason! Google Ads is a robust platform that allows you to directly reach your prospects through t...

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Performance Max campaigns - Google’s new campaigns to enhance your marketing strategy

01 September, 2021

2 mins

If you are already using Google Ads campaigns to boost your business, you might be interested in Performance Max campaigns. These new campaigns -considered...

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Why should you use catalogs on Facebook ads to boost your e-commerce? 

24 August, 2021

4 mins

Gaëtan Demeusy, Social Ads consultant expert at Better & Stronger, shares his exclusive insights on these vital tools... You want to know why catalog s...

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Google Partners Academy on Air: Spotlight on Grow My Store

20 July, 2021

2 mins

On Tuesday the 15th of June, Google hosted a 100% free online conference, the "Google Partners Academy", to present its brand new Smart Campaigns and Grow ...

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3 reasons to open a Google Ads account to attract more customers

16 July, 2021

3 mins

Did you know that 88% of the market share (Statista, June 2021) belong to Google? Bing and Yahoo! are far behind, controlling only 8% of the market. And th...

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Register your trademark: a solution to brandjacking

16 July, 2021

3 mins

How to rhyme business with security? Trademark with property? You have invested a lot of time and money to make your business see the light of the day and ...

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