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The end of cookies? Google gives third-party data 2 more years!

08 Aug, 2022

2 mins reading

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third-party cookies this year, but ...

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How to improve your quality score on Google Ads?

24 November, 2021

3 mins

What’s the difference between Hermes and H&M, if not quality? (We promise we don’t have shares in Hermes). The frame of quality reference between both ...

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How do we help our clients expand their business abroad?

19 November, 2021

3 mins

Taking stock in 2021: what lessons did we learn from supporting our clients’ businesses during the pandemic? Lorena Sassman, Head of Performance at Better ...

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Cross-posting: do’s and don’ts

03 November, 2021

3 mins

Imagine that on Christmas Eve, you still miss two vital presents: your son’s and your stepmother’s. To save time, you start thinking about buying the two s...

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Pinterest Shopping: the new place to advertise in 2021

12 October, 2021

4 mins

“Pinners shop slow, and spend more”. We don’t set the world on fire; Pinterest did. What if we told you that giving your audience some space would drive be...

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How to open a Google Ads account in 5 steps?

08 September, 2021

3 mins

Google Ads. They talk about nothing else... and for good reason! Google Ads is a robust platform that allows you to directly reach your prospects through t...

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Performance Max campaigns - Google’s new campaigns to enhance your marketing strategy

01 September, 2021

2 mins

If you are already using Google Ads campaigns to boost your business, you might be interested in Performance Max campaigns.  These new campaigns -considere...

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Why should you use catalogs on Facebook ads to boost your e-commerce? 

24 August, 2021

4 mins

Gaëtan Demeusy, Social Ads consultant expert at Better & Stronger, shares his exclusive insights on these vital tools... You want to know why catalog s...

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Google Partners Academy on Air: Spotlight on Grow My Store

20 July, 2021

2 mins

On Tuesday the 15th of June, Google hosted a 100% free online conference, the "Google Partners Academy", to present its brand new Smart Campaigns and Grow ...

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3 reasons to open a Google Ads account to attract more customers

16 July, 2021

3 mins

Did you know that 88% of the market share (Statista, June 2021) belong to Google?  Bing and Yahoo! are far behind, controlling only 8% of the market. And t...

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Register your trademark: a solution to brandjacking

16 July, 2021

3 mins

How to rhyme business with security? Trademark with property? You have invested a lot of time and money to make your business see the light of the day and ...

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