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The end of cookies? Google gives third-party data 2 more years!

08 Aug, 2022

2 mins reading

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third-party cookies this year, but ...

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Native ads vs display ads: what’s the difference?

24 February, 2022

3 mins

They are often misunderstood and used interchangeably. Yet, the two formats have their own functionalities and specificities. If you want to know more abou...

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How to analyze your campaigns’ performance on LinkedIn ads?

17 February, 2022

3 mins

How do you know that your campaigns perform well on LinkedIn ads if you don’t analyze them? Better: how do you know that your stepmother likes your present...

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How to pick the right keywords on Google Ads?

02 February, 2022

4 mins

“Earn $1000 per day without leaving your couch”, “Buy the latest trendiest best sneakers everyone fights over”. These are clickbait headlines to attract cu...

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3 best practices to optimize your landing pages and boost your Google Ads campaigns

28 January, 2022

4 mins

What’s the interest of launching a Google Ads campaign if you do not make your landing page worthwhile? Viewers will click on your basic CTA, end up on an ...

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A Success Story With La Maison Convertible

27 January, 2022

1 min

In 2018, La Maison Convertible called on Better & Stronger with a double challenge. Their marketing team wanted to restructure its drive-to-store plan ...

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Facebook Ads vs LinkedIn Ads: which one to choose to rock on social media?

26 January, 2022

4 mins

What if “Facebook is the biggest social media” was not enough to win the game? What if the choice was not that obvious? Facebook is all over social media m...

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How to choose your bid strategy on Facebook Ads?

19 January, 2022

3 mins

You use Facebook for your business and wonder how you can use Facebook Ads?  The following figures should help you understand the scope of this social medi...

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Understanding clickbait in less than 5 min: what you’ll discover will shock you

10 January, 2022

3 mins

If you think we’ll shed light on the ending of the Netflix show Clickbait, we’ve raised your hopes in vain. Sorry, we couldn’t miss the opportunity. Clickb...

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How to grow a healthy business in 2022?

17 December, 2021

5 mins

In this exclusive one-to-one interview, Simon Néouze, CEO and founder of Better & Stronger gives us a knowledgeable retrospective of 2021 and tips to c...

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Facebook Pixels: a new gold mine to boost your conversions?

17 December, 2021

5 mins

Dariane Bergeron, SEA Consultant at Better & Stronger reveals her secrets on how she leveraged Facebook pixels on Toutes Les Poitrines’ collection ads....

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