Disclaimer: we are not a law firm. You can never be too careful regarding the law. The information we provide is marketing-oriented. We do not infringe on the law firm's scope.
Nowadays, consent management is a delicate topic, especially online, as many countries take steps to legislate on data privacy. The GDPR defines the notion of consent as the decision to share data by a “clear affirmative action”.
So why do we need to talk about Consent Management Platforms (CMPs)? What are the two main interests of such platforms for your business?
So CMPs are great tools to manage your data collection online in accordance with the law. In this article, we will give you a clearer insight into what CMPs can do for you.
Now that you know what is at stake with data compliance, you may be interested in examining CMPs in a bit more detail. A consent management platform is a tool that helps businesses manage compliance with GDPR in the collection of personal data. But, in concrete terms, what does a CMP include?
Note that CMPs can include more features.
If you want to set your CMP’s parameters, you should follow the GDPR checklist to check your alignment with the GDPR.
But be careful! This is crucial about CMPs: the platform is not responsible for your compliance. It helps you stick to the rules as you can centralize data collection and track it, but you have the leeway to set suitable parameters.
Now you have a clear idea of CMP’s pros and cons; you should remember that:
“You should go spear-finding with data. You should not be throwing a net out into the ocean, pulling everything in and hoping your answer is in the net” once...
Why should you care about all that data? Why shouldn’t you let it rot deep in your shelf? Well, because you made 90% of the effort collecting and storing it....