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The end of cookies? Google gives third-party data 2 more years!

08 Aug, 2022

2 mins reading

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third-party cookies this year, but ...

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Cross-posting: do’s and don’ts

03 November, 2021

3 mins

Imagine that on Christmas Eve, you still miss two vital presents: your son’s and your stepmother’s. To save time, you start thinking about buying the two s...

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Pinterest Shopping: the new place to advertise in 2021

12 October, 2021

4 mins

“Pinners shop slow, and spend more”. We don’t set the world on fire; Pinterest did. What if we told you that giving your audience some space would drive be...

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Better & Stronger helps you convert more thanks to CRO

27 September, 2021

4 mins

Virginie Dreyfus, our CRO expert, reveals why Better & Stronger CRO offers are essential to improve their clients’ conversion rates.     Today, we’re h...

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How to get better business insights with a data warehouse?

23 September, 2021

4 mins

Why should you care about all that data? Why shouldn’t you let it rot deep in your shelf? Well, because you made 90% of the effort collecting and storing i...

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Branding vs storytelling: what is the difference?

10 September, 2021

4 mins

You get branding and storytelling mixed up? Branding is an essential part of your communication strategy, and you most certainly use this term a lot.  Do n...

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How to open a Google Ads account in 5 steps?

08 September, 2021

3 mins

Google Ads. They talk about nothing else... and for good reason! Google Ads is a robust platform that allows you to directly reach your prospects through t...

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How to create an efficient copywriting strategy to improve your conversion rates?

03 September, 2021

4 mins

Copywriting is often misunderstood. Some people mix it up with copyrighting, others with content marketing, brand content or storytelling, but it is none o...

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Performance Max campaigns - Google’s new campaigns to enhance your marketing strategy

01 September, 2021

2 mins

If you are already using Google Ads campaigns to boost your business, you might be interested in Performance Max campaigns.  These new campaigns -considere...

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How can a Tag Management System help you collect your users' data?

31 August, 2021

3 mins

Tags are essential for marketing performance analysis, but their recent multiplication on the web has made them a real chore. If it helps marketers know th...

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