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When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

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What is a data mart?

10 November, 2021

4 mins

Data is everywhere. Data is everything. From your cell phone to your computer by way of your microwave, every single bit of data is being tracked. How to g...

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What budget to allocate to your social media strategy?

09 November, 2021

3 mins

People spend more than 2 hours on social media a day, and following the “Three-Second Rule”, marketers must catch their audience’s attention within these 3...

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Cross-posting: do’s and don’ts

03 November, 2021

3 mins

Imagine that on Christmas Eve, you still miss two vital presents: your son’s and your stepmother’s. To save time, you start thinking about buying the two s...

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Pinterest Shopping: the new place to advertise in 2021

12 October, 2021

4 mins

“Pinners shop slow, and spend more”. We don’t set the world on fire; Pinterest did. What if we told you that giving your audience some space would drive be...

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Better & Stronger helps you convert more thanks to CRO

27 September, 2021

4 mins

Virginie Dreyfus, our CRO expert, reveals why Better & Stronger CRO offers are essential to improve their clients’ conversion rates. Today, we’re here ...

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How to get better business insights with a data warehouse?

23 September, 2021

4 mins

Why should you care about all that data? Why shouldn’t you let it rot deep in your shelf? Well, because you made 90% of the effort collecting and storing i...

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Branding vs storytelling: what is the difference?

10 September, 2021

4 mins

You get branding and storytelling mixed up? Branding is an essential part of your communication strategy, and you most certainly use this term a lot. Do no...

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How to open a Google Ads account in 5 steps?

08 September, 2021

3 mins

Google Ads. They talk about nothing else... and for good reason! Google Ads is a robust platform that allows you to directly reach your prospects through t...

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How to create an efficient copywriting strategy to improve your conversion rates?

03 September, 2021

4 mins

Copywriting is often misunderstood. Some people mix it up with copyrighting, others with content marketing, brand content or storytelling, but it is none o...

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