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The end of cookies? Google gives third-party data 2 more years!

08 Aug, 2022

2 mins reading

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third-party cookies this year, but ...

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Understanding clickbait in less than 5 min: what you’ll discover will shock you

10 January, 2022

3 mins

If you think we’ll shed light on the ending of the Netflix show Clickbait, we’ve raised your hopes in vain. Sorry, we couldn’t miss the opportunity. Clickb...

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Did you say data lakes?

03 January, 2022

4 mins

This morning you almost dropped your cup of coffee, learning that your data scientist was not talking about her holidays but massive databases. Yes, sad ne...

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How to grow a healthy business in 2022?

17 December, 2021

5 mins

In this exclusive one-to-one interview, Simon Néouze, CEO and founder of Better & Stronger gives us a knowledgeable retrospective of 2021 and tips to c...

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Facebook Pixels: a new gold mine to boost your conversions?

17 December, 2021

5 mins

Dariane Bergeron, SEA Consultant at Better & Stronger reveals her secrets on how she leveraged Facebook pixels on Toutes Les Poitrines’ collection ads....

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How to beat the Pinterest algorithm?

25 November, 2021

3 mins

Why do you think that your Pinterest feed is full of itchy Christmas sweaters? (We don’t judge you; ours is full of striped Christmas socks). You think tha...

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How to improve your quality score on Google Ads?

24 November, 2021

3 mins

What’s the difference between Hermes and H&M, if not quality? (We promise we don’t have shares in Hermes). The frame of quality reference between both ...

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My internship at Better & Stronger as a Web Copywriter - Brand content

23 November, 2021

2 mins

Emma comes back on her internship as a Web Copywriter at Better & Stronger. Student at EMLyon Business School, she joined the agency in June 2021 for 6...

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How do we help our clients expand their business abroad?

19 November, 2021

3 mins

Taking stock in 2021: what lessons did we learn from supporting our clients’ businesses during the pandemic? Lorena Sassman, Head of Performance at Better ...

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What is a data mart?

10 November, 2021

4 mins

Data is everywhere. Data is everything. From your cell phone to your computer by way of your microwave, every single bit of data is being tracked. How to g...

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