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The end of cookies? Google gives third-party data 2 more years!

08 Aug, 2022

2 mins reading

No. We won’t debate the number of eggs needed to bake 10 perfect cookies… Our cookies are not edible but resilient. You thought you had gotten rid of third-party cookies this year, but ...

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Facebook Ads vs LinkedIn Ads: which one to choose to rock on social media?

26 January, 2022

4 mins

What if “Facebook is the biggest social media” was not enough to win the game? What if the choice was not that obvious? Facebook is all over social media m...

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3 effective Google tools to monitor your Core Web Vitals

26 January, 2022

4 mins

“You should go spear-finding with data. You should not be throwing a net out into the ocean, pulling everything in and hoping your answer is in the net” on...

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Why is Pinterest an essential communication channel for your business?

25 January, 2022

3 mins

According to the Pinterest quarterly release of March 2021, global MAUs grew 30% year over, making this expanding platform a promising network to grow your...

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Why did Better & Stronger launch a Conversion Hub?

24 January, 2022

4 mins

After her first interview on Facebook Pixels, Dariane Bergeron, SEA consultant at Better & Stronger, is coming back to give us all the details about he...

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How to combine your CRO and copywriting strategy?

24 January, 2022

3 mins

Another superficial marketing acronym? If that’s what you think, let’s make you change your mind. Simply put, CRO copywriting is copywriting that intends t...

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How to know if your bounce rate is too high? How to lower it?

20 January, 2022

3 mins

What’s the difference between you and your homepage? Give in?  Unlike your homepage, people don’t leave you within 3 seconds (and that’s a good start!). No...

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How to choose your bid strategy on Facebook Ads?

19 January, 2022

3 mins

You use Facebook for your business and wonder how you can use Facebook Ads?  The following figures should help you understand the scope of this social medi...

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The beginner’s Guide to Data Studio

18 January, 2022

4 mins

Have you ever shared your screen on a client meeting, displaying a BigQuery table? It’s like talking about quantum physics with your three-year-old son. If...

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Is implementing a data tracking plan much needed?

17 January, 2022

4 mins

Have you ever thought about building your dream house without a blueprint? It’s like going to the grocery store without a shopping list. Quite messy, right...

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