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When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

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3 best practices to optimize your landing pages and boost your Google Ads campaigns

28 January, 2022

4 mins

What’s the interest of launching a Google Ads campaign if you do not make your landing page worthwhile? Viewers will click on your basic CTA, end up on an ...

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A Success Story With La Maison Convertible

27 January, 2022

1 min

In 2018, La Maison Convertible called on Better & Stronger with a double challenge. Their marketing team wanted to restructure its drive-to-store plan ...

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Facebook Ads vs LinkedIn Ads: which one to choose to rock on social media?

26 January, 2022

4 mins

What if “Facebook is the biggest social media” was not enough to win the game? What if the choice was not that obvious? Facebook is all over social media m...

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3 effective Google tools to monitor your Core Web Vitals

26 January, 2022

4 mins

“You should go spear-finding with data. You should not be throwing a net out into the ocean, pulling everything in and hoping your answer is in the net” on...

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Why is Pinterest an essential communication channel for your business?

25 January, 2022

3 mins

According to the Pinterest quarterly release of March 2021, global MAUs grew 30% year over, making this expanding platform a promising network to grow your...

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Why did Better & Stronger launch a Conversion Hub?

24 January, 2022

4 mins

After her first interview on Facebook Pixels, Dariane Bergeron, SEA consultant at Better & Stronger, is coming back to give us all the details about he...

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How to combine your CRO and copywriting strategy?

24 January, 2022

3 mins

Another superficial marketing acronym? If that’s what you think, let’s make you change your mind. Simply put, CRO copywriting is copywriting that intends t...

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How to know if your bounce rate is too high? How to lower it?

20 January, 2022

3 mins

What’s the difference between you and your homepage? Give in? Unlike your homepage, people don’t leave you within 3 seconds (and that’s a good start!). No ...

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How to choose your bid strategy on Facebook Ads?

19 January, 2022

3 mins

You use Facebook for your business and wonder how you can use Facebook Ads? The following figures should help you understand the scope of this social media...

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