Think better

Want to brush up on your digital marketing knowledge or learn of the latest news?
Sit yourself down comfortably and get inspired.

Work together

How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?

10 May, 2022

1 min reading

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the rising platform Tiktok. In less than 3 ...

Read more

When to activate your influence marketing strategy?

24 February, 2022

4 mins

You thought Kim Kardashian's Instagram account could be a good springboard for your new skincare line but are disheartened by the $858,000 she asked for ju...

Read more

What is going on between the CNIL and Google Analytics?

24 February, 2022

2 mins

Let's clarify the facts first  Until 2020, there was an equivalence (Privacy Shield) recognized by the European Union between the American and European leg...

Read more

How to leverage your data with powerful Webanalytics tools?

23 February, 2022

4 mins

According to Forbes, 95% of businesses said that managing unstructured data is a problem for their business. This is not a surprise since most data we gene...

Read more

Instagram Reels vs TikTok: what’s best?

22 February, 2022

3 mins

In 2020, Instagram launched Reels, a format of short videos that are often mistaken with TikTok’s format of videos. Similar on several points, those two fo...

Read more

How to analyze your campaigns’ performance on LinkedIn ads?

17 February, 2022

3 mins

How do you know that your campaigns perform well on LinkedIn ads if you don’t analyze them? Better: how do you know that your stepmother likes your present...

Read more

User testing: how does it work? Why should you invest in it?

16 February, 2022

3 mins

Your mother said she would test every single item of the product range you’re about to release. Is she well placed to do so? No. It’s a beard shaving kit. ...

Read more

Why should you care about Customer Data Platform (CDP)?

15 February, 2022

3 mins

To create impactful marketing campaigns, you need to know your customers as much as possible to make sure you’ll deliver them the product or the service th...

Read more

Why are Instagram Reels powerful business opportunities?

14 February, 2022

3 mins

What are Instagram Reels? Where can you find Reels on Instagram? How long are Instagram Reels? What aspect ratio are they? Why do they have a high engageme...

Read more

5 easy A/B tests to improve your conversion rates

10 February, 2022

3 mins

Ted sent hundreds of invitations for New Year’s Party but wonders why none get a positive response. Let’s see… The letters were more than 500 words each; w...

Read more

Are you left hungry for more?

Discover or learn more about our expertise

Let's chat