Copywriting is often misunderstood. Some people mix it up with copyrighting, others with content marketing, brand content or storytelling, but it is none of...
If you are already using Google Ads campaigns to boost your business, you might be interested in Performance Max campaigns.
These new campaigns -considered...
Tags are essential for marketing performance analysis, but their recent multiplication on the web has made them a real chore. If it helps marketers know...
Disclaimer: we are not a law firm. You can never be too careful regarding the law. The information we provide is marketing-oriented. We do not infringe on...
When Instagram first launched in 2010, the news feed was organized chronologically. That means you would see the freshest posts first each time you logged...
Gaëtan Demeusy, Social Ads consultant expert at Better & Stronger, shares his exclusive insights on these vital tools...
You want to know why catalog sales...
On Tuesday the 15th of June, Google hosted a 100% free online conference, the "Google Partners Academy", to present its brand new Smart Campaigns and Grow...
Did you know that 88% of the market share (Statista, June 2021) belong to Google? Bing and Yahoo! are far behind, controlling only 8% of the market. And...
How to rhyme business with security? Trademark with property? You have invested a lot of time and money to make your business see the light of the day and...
