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When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

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How to get better business insights with a data warehouse?

23 September, 2021

4 mins

Why should you care about all that data? Why shouldn’t you let it rot deep in your shelf? Well, because you made 90% of the effort collecting and storing i...

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Branding vs storytelling: what is the difference?

10 September, 2021

4 mins

You get branding and storytelling mixed up? Branding is an essential part of your communication strategy, and you most certainly use this term a lot. Do no...

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How to open a Google Ads account in 5 steps?

08 September, 2021

3 mins

Google Ads. They talk about nothing else... and for good reason! Google Ads is a robust platform that allows you to directly reach your prospects through t...

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How to create an efficient copywriting strategy to improve your conversion rates?

03 September, 2021

4 mins

Copywriting is often misunderstood. Some people mix it up with copyrighting, others with content marketing, brand content or storytelling, but it is none o...

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Performance Max campaigns - Google’s new campaigns to enhance your marketing strategy

01 September, 2021

2 mins

If you are already using Google Ads campaigns to boost your business, you might be interested in Performance Max campaigns. These new campaigns -considered...

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How can a Tag Management System help you collect your users' data?

31 August, 2021

3 mins

Tags are essential for marketing performance analysis, but their recent multiplication on the web has made them a real chore. If it helps marketers know th...

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What is a Consent Management Platform?

27 August, 2021

2 mins

Disclaimer: we are not a law firm. You can never be too careful regarding the law. The information we provide is marketing-oriented. We do not infringe on ...

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How does the Instagram algorithm work?

25 August, 2021

4 mins

When Instagram first launched in 2010, the news feed was organized chronologically. That means you would see the freshest posts first each time you logged ...

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Why should you use catalogs on Facebook ads to boost your e-commerce? 

24 August, 2021

4 mins

Gaëtan Demeusy, Social Ads consultant expert at Better & Stronger, shares his exclusive insights on these vital tools... You want to know why catalog s...

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