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When Better & Stronger American dream comes true

13 Sep, 2022

4 mins reading

Kobe Bryant used to say, “If you want to be a better player, you have to prepare, prepare, and prepare some more”. To support our client's international growth, we do our best to put our ...

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Facebook Pixels: a new gold mine to boost your conversions?

17 December, 2021

5 mins

Dariane Bergeron, SEA Consultant at Better & Stronger reveals her secrets on how she leveraged Facebook pixels on Toutes Les Poitrines’ collection ads....

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How to beat the Pinterest algorithm?

25 November, 2021

3 mins

Why do you think that your Pinterest feed is full of itchy Christmas sweaters? (We don’t judge you; ours is full of striped Christmas socks). You think tha...

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How to improve your quality score on Google Ads?

24 November, 2021

3 mins

What’s the difference between Hermes and H&M, if not quality? (We promise we don’t have shares in Hermes). The frame of quality reference between both ...

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My internship at Better & Stronger as a Web Copywriter - Brand content

23 November, 2021

2 mins

Emma comes back on her internship as a Web Copywriter at Better & Stronger. Student at EMLyon Business School, she joined the agency in June 2021 for 6...

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How do we help our clients expand their business abroad?

19 November, 2021

3 mins

Taking stock in 2021: what lessons did we learn from supporting our clients’ businesses during the pandemic? Lorena Sassman, Head of Performance at Better ...

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What is a data mart?

10 November, 2021

4 mins

Data is everywhere. Data is everything. From your cell phone to your computer by way of your microwave, every single bit of data is being tracked. How to g...

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What budget to allocate to your social media strategy?

09 November, 2021

3 mins

People spend more than 2 hours on social media a day, and following the “Three-Second Rule”, marketers must catch their audience’s attention within these 3...

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Cross-posting: do’s and don’ts

03 November, 2021

3 mins

Imagine that on Christmas Eve, you still miss two vital presents: your son’s and your stepmother’s. To save time, you start thinking about buying the two s...

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Pinterest Shopping: the new place to advertise in 2021

12 October, 2021

4 mins

“Pinners shop slow, and spend more”. We don’t set the world on fire; Pinterest did. What if we told you that giving your audience some space would drive be...

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