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Think Better

Jan 19.2022

How to choose your bid strategy on Facebook Ads?

You use Facebook for your business and wonder how you can use Facebook Ads? 

The following figures should help you understand the scope of this social media...

Jan 18.2022

The beginner’s Guide to Data Studio

Have you ever shared your screen on a client meeting, displaying a BigQuery table? It’s like talking about quantum physics with your three-year-old son. If...

Jan 10.2022

Understanding clickbait in less than 5 min: what you’ll discover will shock you

If you think we’ll shed light on the ending of the Netflix show Clickbait, we’ve raised your hopes in vain. Sorry, we couldn’t miss the opportunity....

Dec 17.2021

Facebook Pixels: a new gold mine to boost your conversions?

Dariane Bergeron, SEA Consultant at Better & Stronger reveals her secrets on how she leveraged Facebook pixels on Toutes Les Poitrines’ collection ads...

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Nov 24.2021

How to improve your quality score on Google Ads?

What’s the difference between Hermes and H&M, if not quality? (We promise we don’t have shares in Hermes). The frame of quality reference between both isn’t...

Nov 19.2021

How do we help our clients expand their business abroad?

Taking stock in 2021: what lessons did we learn from supporting our clients’ businesses during the pandemic? Lorena Sassman, Head of Performance at Better &...

Oct 12.2021

Pinterest Shopping: the new place to advertise in 2021

“Pinners shop slow, and spend more”. We don’t set the world on fire; Pinterest did. What if we told you that giving your audience some space would drive...

Sep 8.2021

How to open a Google Ads account in 5 steps?

Google Ads. They talk about nothing else... and for good reason!

Google Ads is a robust platform that allows you to directly reach your prospects through...

Sep 1.2021

Performance Max campaigns - Google’s new campaigns to enhance your marketing strategy

If you are already using Google Ads campaigns to boost your business, you might be interested in Performance Max campaigns. 

These new campaigns -considered...

Aug 24.2021

Why should you use catalogs on Facebook ads to boost your e-commerce? 

Gaëtan Demeusy, Social Ads consultant expert at Better & Stronger, shares his exclusive insights on these vital tools...

You want to know why catalog sales...